As the Art Director and lead creative on the project, I led the charge for the launch of "Afternoon Delight," our limited edition Valentine's Day Vape Pen. Infused with youthful energy and a hint of spice, my team crafted visually dynamic packaging as well as a full suite of creative spanning digital, print, and swag that perfectly captured the product’s essence of fun and romance. Collaborating closely with our copy and design teams, we figuratively let our hair down and developed captivating and risk-taking product imagery and engaging social media content that resonated with our vibrant audience.