For the launch of Good News Big Game, our infused buffalo sauce in collaboration with The Fifty/50, our photography captured the excitement and energy of game day. With a quick turnaround, the photos were primarily for media and social channels. We focused on dynamic shots of the sauce in action during game-day activities, using bold colors and stylized lifestyle backdrops to evoke the Big Game spirit. Lifestyle imagery featured fans enjoying the sauce in celebratory settings, complemented by close-ups that highlighted its unique features.