Stephanie Izard's fourth concept, Cabra Cevicheria, is a Peruvian-Inspired restaurant on the rooftop of the West Loop location of the UK-based Hoxton Hotel. The project was to create a brand that is fresh, bright, delicately trendy, and had influence and flair reminiscent of Chef Izard's travels in Peru. Cabra's branding was developed in house just two months before the restaurant opened. Our small team worked through various rounds of logo ideation and brand direction inspired by Chef Izard's sights and photos from her travels in Peru. We settled on a hand-painted direction to mimic painted wood signage popular in South America, and digitized the artwork to utilize with our vibrant color palette informed by traditional Peruvian tapestries and the spaces interior design.

Click here to see the brand guidelines.