The "Cresco Taste Challenge" campaign, conceived by our small creative team, embodies our commitment to showcasing the superior taste and quality of Cresco Cannabis's Liquid Live Resin vape cartridges. Leveraging our patented process, which allows for full terpene retention from the original strain, Cresco’s LLR cartridges offer an unparalleled flavor experience. From naming the campaign to establishing art direction and ideating activations and campaign enhancements, every touchpoint was meticulously planned. Our focus on direct competitor comparisons, simplifying terpene education visually, and highlighting our preservation process guided the development of the campaign's art direction. The result is a multifaceted approach, including interactive taste events, digital and in-store content, and brand partnership strategy, all aimed at fostering brand recognition and trust. Through this comprehensive strategy, we anticipate heightened brand awareness, increased consumer loyalty, and positive word-of-mouth, solidifying Cresco Cannabis as an industry leader.

Please find below work showcasing visual proofs of concept for the campaign, and then additional strategy and activation work here.