Stephanie Izard's concept, Sugargoat, was a bakery with the goal of taking a funky and modern twist on retro sweets shops, nostalgic flavors and childhood optimism. The project was to create a brand that is modern and colorful, non-pretentious, and not overly feminine while clearly visualizing the mission of creating sweets for the KID in everyone. For this project I worked with the Marketing Director and Chef Izard to develop the brand mission and voice for this concept. From this point on it was my sole responsibility to develop all facets of this brand from logotype, color palette, brand voice and all visual assets and collateral in a short timeline to our launch date.

Click here to see the brand guidelines.