Wonder is Cresco Lab’s line of low dose gummies and minis. Wonder underwent a brand refresh late 2022 as the brand’s core audience changed from those who are new to cannabis, to a mixture of those who are new and those who are heavy cannabis users who desire to consume small doses throughout their day. A refresh in the brand’s Art Direction was enacted to change the tone and visuals to reflect the choice consumers have in how they dose, as the product is low-dose and buildable.

See the brand’s social creative strategy deck here.